Be a counter-weight

Throw your weight on the other side of the Tyranny-teeter-totter sometimes.

Do your small part to erode the plain evenness of mass-popularity in all its forms: white flour, cow’s milk, the shoes that everyone wears, the band that everyone listens to.

Look for and support the small and growing. The new.

Don’t do things just because they're easier for others (stores, manufacturers, factories), or even just because they’re easier for you.

Do some things sometimes even if they are harder, and because fewer people do them. You may like these things more.

You’ll never know unless you try.

But first you have to look for things that aren’t constantly presented to you.